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September 27.2025
3 Minutes Read

The Lasting Impact of Tsutomu Matano: Creator of the Miata

Yellow Mazda Miata parked, illustrating Tom Matano Miata Designer Legacy.

Remembering Tsutomu “Tom” Matano: The Man Behind the Miata

In the vibrant world of automotive design, few figures are as cherished as Tsutomu “Tom” Matano, the mastermind behind the iconic Mazda Miata MX-5. Sadly, Matano passed away earlier this month at the age of 76. His legacy, however, is set to endure through the enduring popularity and influence of the Miata, a vehicle that revolutionized the sports car segment.

Designing a Dream: The Birth of the Miata

Tom Matano joined Mazda in California during the late 1980s, after stints at both BMW and GM. Faced with the challenge to create a lightweight, fun-to-drive sports car that evoked the spirit of classic British models—yet without their common reliability issues—Matano and his team embarked on an ambitious journey. After extensive brainstorming sessions and teamwork with fellow designer Bob Hall, they managed to create what would soon be known as the Miata MX-5.

On its launch in 1989, the Miata garnered significant excitement and admiration from enthusiasts. A Car and Driver review aptly summarized the sentiment: “The Miata fairly glows with the automotive ideals… exciting looks, fun to drive, sensible ergonomics, and affordable price.” It proved not just popular but pivotal, emphasizing the potential for entry-level sports cars in the U.S. market.

Shaping the Future of Sports Cars

Matano’s impact on the automotive landscape is undeniable. The success of the Miata initiated a wave of manufacturers to explore entry-level sports cars, with models like the Toyota GR86, BMW Z3, and Porsche Boxster all drawing inspiration from this innovative vehicle. Tom Matano proved that a car could be both exhilarating and accessible.

The Enduring Legacy of the Miata

Even after his retirement, Matano never strayed far from the Miata. He became an ambassador for the brand, frequently attending enthusiast events and sharing his love for the car on social media. His Instagram handle, @MiataPapa, reflected his deep connection with the vehicle and its community. Matano’s story serves as an inspiration for car lovers everywhere, showcasing the joy of automotive design.

Emotional Responses: Miata Enthusiast Community

The news of Matano’s passing resonates deeply within the Miata enthusiast community, which has grown exponentially since the car’s debut. His influence not only shaped a beloved vehicle but also fostered a culture of camaraderie among enthusiasts. The outpouring of condolences and tributes proves just how significant Matano’s contributions were, creating a family that transcends generations. Many Miata owners are now considering driving their cars this weekend in his honor, embracing Matano’s spirit of connection and enjoyment.

Final Thoughts: Celebrating a Legend

As we remember Tom Matano, we celebrate more than just a designer. We honor the spirit of innovation and passion for driving that he instilled in the automotive world. The Miata continues to be more than just a car; it embodies a lifestyle and a sense of community. So, whether you're a longtime owner or simply a fan of sports cars, take a moment to appreciate the legacy of this incredible designer and his iconic creation.

So, if you find yourself near your Miata this weekend, take it for a spin—just as Tom would have loved. Let's keep the passion alive!

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